Friday, July 11, 2008
Tuesday, July 8, 2008
Blog #7
C-B-S Model stands for Clarity, Brevity, and Sincerity. It puts strong points on the way people act, think, and behave, requires them to be clear, brief, and sincere. According to Lanham, this system represents the standard of human communication. In order for a teller to convey a meaning or understanding to the receiver, the person ought to make the message as clear as possible. This is so that the receiver won't be confused or even worse, misled by the additional, unneccesary information. Another important point would be, the message has to be brief yet to the point. The intention of this is to save the receiver's time for reading and comprehending the information. The sincerity asks the teller to be honest, and not exaggerating information, making it sound big so that the teller will buy every things or information that you propose. The outcome of not being sincere is the lack of trust from the receiver; hence the teller will be marked as a liar, an exquisite one. Based on Lanham's point of view, C-B-S model is definitely not the model that best suits the human communication. (Lanham 139)
I totally agree with Lanham regarding the truth that there's absolutely no way for humans to keep interacting and socializing using the C-B-S model. In my opinion, C-B-S models are good representational system for managing business companies, especially the big companies which acquire the ability to deliver a huge amount of 'complex' products such as HP, AT&T, etc. It is also compatible for representing the work mechanism of ants. A myriad of ants can collaborate well at collecting food (i.e. sugars, pieces of bread, etc) for survival. Due to their tiny body structures, they are taking advantage of their surprisingly massive numbers by passing the food along the members or crews from one place to another. It is clear because they know exactly what kind of food that are edible for them. It is also fast since ants hate to waste time, and it is also honest due to the need to trust every ant not to steal or stealthily put the food at a safe spot, far from their actual domain. However, humans are unique species. We are regarded as special because we have a tool to exert power to evolve physically and mentally, which is our brain. Not just counting on the instincts in which almost all animals have, but we are also having the infinite knowledge storage capacity; and from it we can evolve and advance ourselves over time, generation over generation. Taken from this commonsense, we should know that C-B-S model won't fit our system of daily interaction or socialization. We are obviously social people, and we need h. Plus, we have different characteristics and ways of thinkings. Some of us are smart, hate to waste time but often times careless, and some others are not very intellectual, slow but always reaching goal safely. While these behaviors of ours are very distinct, we presume it is absolutely fine for us to spend more time to talk, to get more clarity from the teller, and we can sometime lie in order to get some benefits or ways out of an urgent situation. Therefore, there's no absolute balance for those three components (clarity, brevity, sincerity). Every single one of us has brain, and we can use it to manipulate those for our own survivals.
I totally agree with Lanham regarding the truth that there's absolutely no way for humans to keep interacting and socializing using the C-B-S model. In my opinion, C-B-S models are good representational system for managing business companies, especially the big companies which acquire the ability to deliver a huge amount of 'complex' products such as HP, AT&T, etc. It is also compatible for representing the work mechanism of ants. A myriad of ants can collaborate well at collecting food (i.e. sugars, pieces of bread, etc) for survival. Due to their tiny body structures, they are taking advantage of their surprisingly massive numbers by passing the food along the members or crews from one place to another. It is clear because they know exactly what kind of food that are edible for them. It is also fast since ants hate to waste time, and it is also honest due to the need to trust every ant not to steal or stealthily put the food at a safe spot, far from their actual domain. However, humans are unique species. We are regarded as special because we have a tool to exert power to evolve physically and mentally, which is our brain. Not just counting on the instincts in which almost all animals have, but we are also having the infinite knowledge storage capacity; and from it we can evolve and advance ourselves over time, generation over generation. Taken from this commonsense, we should know that C-B-S model won't fit our system of daily interaction or socialization. We are obviously social people, and we need h. Plus, we have different characteristics and ways of thinkings. Some of us are smart, hate to waste time but often times careless, and some others are not very intellectual, slow but always reaching goal safely. While these behaviors of ours are very distinct, we presume it is absolutely fine for us to spend more time to talk, to get more clarity from the teller, and we can sometime lie in order to get some benefits or ways out of an urgent situation. Therefore, there's no absolute balance for those three components (clarity, brevity, sincerity). Every single one of us has brain, and we can use it to manipulate those for our own survivals.
Monday, July 7, 2008
Tuesday, July 1, 2008
Blog #5
Arnheim believes that images are not just limited to pictures or photos. He insists on the division of images' representations into three main forms of categories, which are symbols, pictures, and signs. By representations, he means that images can act differently depending on the context they are bearing. A good example to illustrate Arnheim's understanding would be the logo of our school, WSU Cougar, since it contains the three main forms of images' representations based upon his theory.
http://www.sealclubbers.com/wp-content/uploads/2007/03/washington_state_cougars_80290.jpg
It is commonly known as a symbol that represents our university, Washington State. However, it is actually more than just a symbol. It can also act as a picture and a sign. If we take a look more closely, we would be able to see that it is in fact, a series of 3 alphabets, W, S, and U. Apparently, those 3 alphabets stand for Washington State University. The inventors of this image must be very creative since they managed to manipulate 3 alphabets into a shape of a Cougar, a type of tiger; in which it is a symbol. The Cougs image has been widely accepted by society and regarded highly as the representation of WSU. Examples for that are the use of crimson color in almost majority of features in the university such as buildings (using bricks), sweatshirts and T-shirts, books and binders, so forth. Basically, just by looking at the image, people who have already known a bit about WSU would easily recognize that image for it symbolizes Washington State University. They could recognize it because it acts as a symbol in their mind; automatically reminding them to the nuance of the university, the redness of everything and the spirit of Cougar fans, etc
Meanwhile it can also perform as a sign due to its visibly vivid look and characteristics. The Cougs image has an intense aura which radiates. I bet almost everyone (the majority of people) would instantly get the idea of how active, wild, extreme, and fun the institution is. The widely-open mouth of the Cougar and its crimson color (looks like blood) also express the spirit, courage, toughness, and power of the fearless students who attend WSU. Even the letters composing the word are signs, too. Another important thing that can't be missed is that the image is a picture as well. Arnheim states, "Images are pictures to the extent to which they portray things located at a lower level of abstractness than they are themselves". Indeed, that famous image of our school comes in different, random levels of perfection. Therefore, it results in different perceptions in everyone's mind, depending upon the level of catchiness of remembrance that some people acquire. In fact, almost all images are pictures since they contain different level of abstractness. Concluding the discussion, it is absolutely wrong to regard that Cougs image as a mere logo of Washington State University.
Arnheim, Rudolph. "Pictures, Symbols, and Signs." Visual Rhetoric in a Digital World.: pg. 137-151
http://www.sealclubbers.com/wp-content/uploads/2007/03/washington_state_cougars_80290.jpg
It is commonly known as a symbol that represents our university, Washington State. However, it is actually more than just a symbol. It can also act as a picture and a sign. If we take a look more closely, we would be able to see that it is in fact, a series of 3 alphabets, W, S, and U. Apparently, those 3 alphabets stand for Washington State University. The inventors of this image must be very creative since they managed to manipulate 3 alphabets into a shape of a Cougar, a type of tiger; in which it is a symbol. The Cougs image has been widely accepted by society and regarded highly as the representation of WSU. Examples for that are the use of crimson color in almost majority of features in the university such as buildings (using bricks), sweatshirts and T-shirts, books and binders, so forth. Basically, just by looking at the image, people who have already known a bit about WSU would easily recognize that image for it symbolizes Washington State University. They could recognize it because it acts as a symbol in their mind; automatically reminding them to the nuance of the university, the redness of everything and the spirit of Cougar fans, etc
Meanwhile it can also perform as a sign due to its visibly vivid look and characteristics. The Cougs image has an intense aura which radiates. I bet almost everyone (the majority of people) would instantly get the idea of how active, wild, extreme, and fun the institution is. The widely-open mouth of the Cougar and its crimson color (looks like blood) also express the spirit, courage, toughness, and power of the fearless students who attend WSU. Even the letters composing the word are signs, too. Another important thing that can't be missed is that the image is a picture as well. Arnheim states, "Images are pictures to the extent to which they portray things located at a lower level of abstractness than they are themselves". Indeed, that famous image of our school comes in different, random levels of perfection. Therefore, it results in different perceptions in everyone's mind, depending upon the level of catchiness of remembrance that some people acquire. In fact, almost all images are pictures since they contain different level of abstractness. Concluding the discussion, it is absolutely wrong to regard that Cougs image as a mere logo of Washington State University.
Arnheim, Rudolph. "Pictures, Symbols, and Signs." Visual Rhetoric in a Digital World.: pg. 137-151
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